Once again it is that time of year when I post an update on what has been happening on this site, what I have been doing online to achieve success, and what I plan on doing in the year ahead, all inspired by my love of watching Ayrton Senna racing in F1 when I was young.
It is now a tradition on this site that I make this post, on this day, each year.
Normally I spend a good few days working on this post each year before actually publishing it on the 1st of May.
This year, however, I have spent less time than other years working on this annual update, but I intend to be no less honest.
FIRST THE NEGATIVE, THEN THE POSITIVE
Unfortunately, once again I have little good news to report for the past year.
There have been some good decisions made I think, but in terms of actual monetary results or even my precious Alexa rankings, the main point of this annual post, there is nothing good to report.
(I still like to pretend that my Alexa rankings represent my F1 style qualifying position for this website – tiny things like that amuse tiny minds like mine, you know.)
I had truly hoped that by this time, 25 years to the day after Senna died at Imola, that I would have something wonderful to post here.
Let us not forget Roland Ratzenberger, the other driver to have died that weekend, either
And let us also hope that formula1.com keep this Roland Ratzenberger article on the site forever, instead of removing it as they did with the other one I linked to one year.
Anyway, back to my post about this site and its performance over the last year.
I remember in last years post that I said I really hoped to have something special to share by the time that this most important of milestones came along.
25 years feels like such a big number!
(But it also feels like a mere blink of the eye since I was watching the race live on TV, however.)
And yet, here I am once again reporting that not much has changed since last year, or even over the last few years if I am truly honest.
Man, it really does make you feel ashamed to have to post about an admittance of such failure like this.
(One might actually call it ten years of failure, but considering my last post was about this sites 10th birthday and a celebration of a decade of success with this site, that seems like a rather strange thing to say.)
It almost makes me want to stop posting this annual update from now on – but I will not do that, because it makes me focus on trying harder again.
(I did actually cancel this post one year through sheer shame – and then immediately felt ashamed for cancelling it!)
So I will carry on with this annual post type no matter how little there is to mention, and no matter how bleak things may appear to be sometimes.
However there might be light at the end of the tunnel to report soon though.
In fact, it may not be that long before I do have some success, but more on that in a moment – I said I wanted to get the negative out of the way first.
Let us focus for a moment on the changes I have made over the last year.
WEBSITES EXPIRED AND CLOSED DOWN
There have been several sites that I used to value that have now gone.
By “gone” I simply mean that I have either allowed them to expire or have actually closed them down and deleted them altogether from my hosting accounts.
(And yes, I do have more than one hosting provider, for anyone that wants to know. But more on that in a moment, as well.)
I made the decision to reduce my number of sites down to just 2!
(Well 3, if you count the support desk site I have now set up with a different hosting provider.)
It was a decision I should really have made a long time ago.
Despite promising myself, several times over the years, that I would not attempt to run too many sites when I could not even run one successfully, I had somehow managed to build up too many of them again.
So over the last few months, I have been allowing some of them to expire and simply removing the others that were doing nothing.
Apart from a site I use purely to promote the Millionaire internet marketer Dean Hollands free book on affiliate marketing, which will consist of little more than a landing page and a few blog posts and requires no effort to run, I will now be focusing my efforts entirely on this site again.
Just like it used to be a decade ago when I was actually beginning to achieve some modest success!
(Believe it or not, when I first started out with only this one site, I was just beginning to do well, before I suddenly decided to get lots of sites and started down a path towards failure.)
I now realize that for me, the path towards success entails me running just one site.
I cannot cope with distractions.
I also cannot cope with social media sites.
TURNING MY BACK ON SOCIAL MEDIA
I have also realized that I cannot cope with social media.
By that I mean that I literally cannot be arsed with it, as we say in Britain.
For one I find that it takes up too much time.
And for another, I find that I do not want to be bothered communicating with most of the people on there that are only sending you friend requests to sell you something the minute you accept them!
So sod it, basically.
I deleted my Facebook account – it only existed for a matter months after the last time I had given up on it anyway.
And I am happy that Google closed down their Google Plus service, because it saved me the job of doing that.
My LinkedIn account is long gone now too, that went many months ago, maybe even over a year ago, I cannot remember.
(I never did really get into LinkedIn if I am honest, probably because I am not really a professional!)
The only remaining social media account I have is Twitter (which I seem to mostly use to complain about stuff now and to try and get discounts for other stuff.)
I do still have a YouTube account for this site, which I honestly hardly ever use, but will probably start doing again soon because it’s such a good way of getting traffic and hardly anyone messages me through it, so it does not bother me to use it.
The truth is though that I have largely given up on most people you see.
That sounds bad when you write it that way, but its how I feel.
I don’t mind working with people that are not just trying to sell me something before moving on to the next “Victim” as Bernie Ecclestone used to call the Grand Prix circuit owners.
(No offence Bernie, I will always be grateful for you building up Formula 1 into what it is now.)
But most of the people that send you messages online are just more trouble than they are worth.
So aside from the people that I offer free keyword research to for a month trial (more on that in a moment as well) I will not be messing about with people for free online in groups or any other social setting.
THE LIGHT AT THE END OF THE TUNNEL
Earlier in the post, I said that there was perhaps some light at the end of the tunnel.
I then alluded to promoting the internet marketer Dean Holland.
I believe that part of my potential future success could come from sending traffic through his rather extensive sales funnel.
It certainly seems to be a sales funnel that rivals that of the internet marketer Michael Cheney.
I do have access to Michael’s sales funnel as well, having bought into the 7 Figure Franchise some years ago, but have not had much success with it, probably due to the very poor way that I was promoting it in fairness to him.
(Only every now and again do I half heartedly send some more traffic through Michaels funnel, via YouTube or somewhere else, so its no wonder that nothing much happens as a result.)
However, I feel that Deans different style should make it easier for someone like me to promote him.
(Dean believes in giving away far more free stuff at early stages in the sales funnel process than Michael ever does, and I think that might fit in better with what I am planning to do with the free keyword research trial I will be offering.)
And eventually, who knows, I should be able to promote both marketers quite well as my different strategies evolve over the next year.
FREE KEYWORD RESEARCH?
Yes, that’s right.
On my support site, I soon plan to allow people to submit a ticket and request that I perform a month of free keyword research for them using the keywords they specify and the premium tools I have access to.
(I purchased several premium tools in February that will allow me to perform some very useful keyword research – research I know will be of great benefit to others wanting access to it at a greatly reduced price to the standard fees!)
Those premium tools normally cost hundreds per year each, but I have access to them quite cheaply as I got in on special offer before the price rises were set for each year’s renewal.
I think setting a monthly fee of around just $10 per person per month could be quite a popular idea.
I should have enough potential customers, found through forums and the like, to not only cover all my costs for the
Of course, I must set the trial at only a month, or else people will clearly take advantage.
And I must also set very strict numbers of people that can be allowed access,
But provided they like the quality of the research these premium tools produce, then I think there should be no trouble getting people to pay me that small monthly fee each to continue with the keyword research for them going onwards.
I should also be comfortably able to send them to good quality offers like Deans after they have built up the rapport with me and began to trust me to only offer them value for money services.
I have yet to set the free keyword research trial up on the new support
THE MANY MONTHS OF “ALL WEBSITES” STANDSTILL
It is important that I mention now part of the reason why I have done so little across all of my sites over a six month period this year.
My mum has been so ill since September that there was a stage when I actually stopped using the internet altogether.
On occasions, I only turned on the pc once or twice a week to check for important emails, and then quickly turned it off again without even bothering to read or delete any of the others.
It took the better part of six months before I bothered posting any content, of any description, anywhere online.
I am not making excuses, I am simply explaining part of the reason for my lack of apparent work online.
It’s true that there were other times over the last decade when I stopped working for months at a time on my sites.
But this was different.
There was simply so many much more important things to do in terms of ensuring everything was right to look after her, that doing anything online simply did not feel that important to me, and there was not really any time for it anyway.
However thankfully her health has improved quite a lot, and although there is still much to do to build her strength back up again, I am at least able to spend hours at a time now back at the pc concentrating on things and not having to watch over her, unable to think about anything else.
As I said, I am not making excuses, there were plenty of times in the past were I also did very little work for no real reason, but this time there was a real genuine reason for lack of action.
SEVERAL KEY PURCHASES MADE
Just before I cover the Alexa rankings and then close out this post, which is turning out to be much longer than I originally expected, I would like to cover some of the positives that are likely to happen as a result of some purchases I have made lately.
Of course, each purchase will likely require an individual post of its own to fully cover what they represent, but I will here attempt to post a summary.
DEAN HOLLANDS FUNNEL
This definitely requires a post all on its own as its such a key purchase, but I will quickly summarize it here.
The ability to tap into Deans sales funnel is huge, quite simply massive!
The funnel rivals that of Michael Cheney, as I mentioned earlier, and the fact that he has a sales team to persuade targeted leads that they would be wise to purchase from him makes commissions much easier to achieve than trying to persuade buyers myself.
It is something anyone wanting to make money online, but lacking several key skills, should consider jumping on.
I admit I am not interested in the
(There is a load of free training about getting both paid and free traffic to the funnel from a variety of sources as part of the purchase price.)
I look forward immensly to driving targeted traffic to him!
I purchased a
I am trying them out on a small scale before making a decision as to whether to jump ship to them from Bluehost, as I find that Bluehost is a little slow to upgrade their PHP offerings and similar, whereas UK2 seem to be more on the ball.
THEMES AND PLUGINS
I have also purchased several products that offer a wide range of useful themes and plugins to cover my sites needs for the next few years.
There are several options for themes, that I have purchased lately:
(I might not like wasting time on social media, but that does not mean that I am against having people share my posts on there!)
Secondly, there is my Optimizepress purchase which I wanted for the plugin for creating additional landing pages, depending upon my needs, rather than the actual Smart theme that comes with it.
Thirdly there is my renewal of iThemes Builder for one more year, the theme currently used here at the time of writing, which may well be my last year of using it, now that I have a variety of themes to chose from with Elegant Themes.
There are several important plugins to mention as well that I have purchased lately:
Firstly there is the excellent Privacy WP plugin to deal with GDPR requests that I purchased which will become more useful to me over the next few months as I start growing the range of tools available from/with my site.
Secondly, I just recently purchased several Awesome Support premium Add ons to run my support desk to enable a range of very useful features to my new potential customers.
(At the time of writing this, I am also just finishing up a purchase of both an Exit Pop Plugin and a Live Chat Plugin for my sites, but as I am still going through the process, I cannot comment on them any further here.)
As for the keyword research/market research tools I have purchased lately:
Firstly I have purchased Tubesift that would currently cost everyone $497 per year, but thankfully as I said I have my annual payment on quite a big discount to that.
Secondly, I have purchased the excellent keyword research tool
And thirdly I have purchased the excellent local business leads finder LeadsRecon which normally costs $297 per year, but again I have a lifetime license of that, meaning no further cost!
I will also be swapping out the Jetpack plugin for some smaller, simpler plugins that offer the same features that Jetpack offer, yet will make the site quicker to run in order to get some
THE ALL IMPORTANT ALEXA FIGURES
Okay, I admit that the Alexa ratings do not really mean that much to me or anyone else for that matter anymore.
Alexa has long ago stopped offering the top 1 million websites list.
They do however still offer a rating of a website based on the following info:
Alexa Traffic Rank
A rough estimate of this site’s popularity.
The rank is calculated using a combination of average daily visitors to this site and
You would not believe what Alexa now considers my site has dropped to:
Only 12,748,387th place!
From a high of this site probably being somewhere within the top 200,000 sites or so, at least according to my findings during my second annual
True, there was nothing happening on this site over that rolling three month period they described, but I never thought it would be that bad!
I know from the Majestic Million that my site is now once again not in the top 1 Million sites, but I am certain it’s not somewhere in the top 12 Million sites area.
The Majestic Million is based on back-link equity. Majestic is a reverse search engine, looking at links TO sites and interpreting their strength. (You could call it Visibility or Trust) rather than traffic estimates.Dixon Jones
So there is some difference between how the two services rank websites.
That means from now on I will probably be using both sets of figures in these posts each year.
I look forward to next year when I shall hopefully have some accurate ranking data to post!
I also look forward to being able to embed that beloved Fleetwood Mac song “The Chain” in my post next year, which is something I always loved doing in this annual post, but know I do not deserve to do this year.