As you will no doubt be aware if you are running any business online, there is a new law about use of personal data causing quite a stir.
This new law which goes into effect on May 25th is called the “General Data Protection Regulation” (or thankfully the GDPR for short) and even the smallest of websites do have to obey it.
(Click Here for an excellent FREE PDF guide on How To Respond To GPDR Requests From Website Visitors written by internet lawyer Mike Young which details everything you need to know to be in compliance no matter what size online business you have.)
Now realistically very small site owners like us affiliate marketers who get only a very small number of website visitors each month and have only very small email lists might well operate for years or even forever without ever having any legal trouble with this new GDPR law.
However you really cannot afford ever to risk not having the best legal protection strategies in place just because you are small and the chances of someone complaining and trying to sue you is minuscule.
The simple fact is that you could theoretically get sued even if no one complains about your website.
If one of those sad faceless bureaucrats of the European Union decided to make an example of your tiny fledgling business then you could be saying bye bye to Millions in fines! (Think I am exaggerating? Then read the PDF document above!)
HOW I AM INCREASING MY LEGAL PROTECTION FOR MY WEBSITES
The legal help and protection provided by internet lawyer Mike Young is nothing new to me.
For many years now I have used his “Website Legal Forms Generator” tool which you can also find out more about in the PDF above.
(I am not an affiliate of his – yet! But if you are ever reading this Mike, please consider letting me join your affiliate scheme with my admittedly very small site and minuscule email list as I am more than happy to promote your entire range of legal service!)
In fact if you check out the links in my websites footers you will find links to my sites legal pages that are created via his website legal forms software.
I have actually just recently upgraded my legal protection to his “Pro Version” monthly recurring billing package so that I have the latest version of his legal pages constantly updated are ready at my fingertips to be uploaded to my site at a moments notice.
(If you wish in addition to getting access to his monthly recurring billing Pro Version package described above, you can also go for a full website audit with Mike to enhance your legal protection to the highest level available. That is probably only for those larger businesses using data for numerous purposes, as opposed to small time marketers simply sending out emails with affiliate links in them, but you never know when it might be best to be safe rather than sorry!)
Anyway for now I have pretty much finished upgrading all the disclaimers on my websites now and have decided not to go for a full website audit with Mike (at the time of writing this, at least) and now only need to finish upgrading certain legal disclaimer text at the bottom of my emails waiting within my autoresponder.
As it is not currently possible for people to sign up to any of my email lists I am not worried about rushing to finish getting my emails into compliance with GDPR best practice, however I will be finished by the time the GDPR goes into effect on the 25th of May.
I do not mind not currently getting any new email subscribers because I want to create something wonderful and legally compliant for the long term.
That is something I would hope we all wish for!